FemTech Futures 2023
Overview.
As investors eyeball the market for ‘the next big thing’, our goal is not to predict the future, but to map for the long-term impacts of today’s conversations, exploring alternative futures which enable our clients to not only envisage but to define the future of this category.
In the first industry-wide trend forecast for FemTech, we provide unique perspectives on the main drivers influencing product development, consumer attitudes and technology.
Letter from the editor.
“In this report we aim to provide a snapshot of how the industry will look in 2023. We track the growth of the double x economy alongside the introduction of newly FDA approved drugs and highlight the voices of change in each hypothesis. FemTech is on a trajectory of radical change, and this is where it starts”
Rhiannon Jones, Co-Founder Ultra Violet Futures
what’s in the report:
How people use our reports
"The Future of Cycle care was a valuable resource for us in validating the future strategy for FEWE as a brand. It has been of particular value with retailers and investors, both of which are new to this category, but are key to its success and growth."
- Rebekah Hall, CEO South West Brands
“From its expedited growth figures to weighty funding and cross-industry products, FemTech isn’t a subject reserved for the female-identifying among us. And such flourishing genres need innovators like Ultra Violet Futures to help lead the way and guide brands on the path towards meaningful innovation.”
— Beauty Matter
"The industry observations in The Future of Cycle Care 2022 report were spot on and helped us to validate our product vision. The report shares not only trends, innovation, new technologies but also most importantly the consumer perspectives & needs. We were able to use the well articulated market insights for investor presentations.
Ultra Violet Futures are the FemTech specialist to work with."
- Daniella Peri, CEO & Founder Yoppie
“In The Future of Cycle Care 2022, the FemTech trend forecasting agency predicted that cycle self-care would continue to gain traction across the wellbeing sector, with cyclical innovations set to become commonplace everywhere from beauty shelves to restaurant menus.”
— Welltodo Global