FemTech Future 30:
The most influential trends shaping the market in 2024
Overview.
FemTech Futures is the only report offering unique foresights into the market over the next 24 months so use this as your guide, providing the tools you need to influence your portion of the industry.
We’ve done things a little differently with this latest report to make it more accessible to start-ups and innovators across the world. FemTech Future 30: The most influential trends shaping the market in 2024 highlights all the trends we think you need to know to get ahead of the game but this time we’ve left out our strategic insights. For those that want a deeper understanding of how the trends will specifically impact their business, brand or market our insights can be accessed through 1-2-1s and workshops, talks and consulting hours.
Why you need this report:
We’ve developed trend forecasting methodology exclusively for the FemTech industry: We analyse multiple quantitative and qualitative data points across the FemTech, MedTech, health and wellness industries to gain a clear understanding of the products and services that will become the most influential to the future consumer. Throughout the year we speak to multiple stakeholders and key opinion leaders and end users to develop a picture of what is happening across the market.
Plan new product or investment roadmap: Our trend foresight helps to illuminate the state of the market in the next 18-24 months allowing you to prepare your business or investment portfolio for the future and anticipate changes in the market meeting the evolving needs of your customers. Develop a comprehensive NPD roadmap using our dedicated trend forecasts.
Improve your marketing strategy: Uniquely, our report includes industry trends and communication developments as well as new products and technology. This report supports the creative marketing team in creating more effective marketing campaigns that target your future audience more accurately.
Letter from the editor.
“I’m particularly excited about this report because, when mapped against our other two, it shows a real maturity of the market and expansion of the realm of FemTech as a term and what it encompasses.
FemTech is by its very nature a disruptive industry filled with activists angry about the endemic systems that have consistently failed women and marginalised communities for centuries, and the latest trends are no different. We’re seeing founders take matters into their own hands and creating truly powerful tools to overturn the systemic bias of the medical industry. DAOs are investing in areas of women's health that are chronically underfunded and we’re beginning to see new ways to ensure the safety of pharmaceuticals for women’s unique hormonal make-up.”
Anna Butterworth, Co-Founder Ultra Violet Futures
what’s in the report:
How people use our reports
"The Future of Cycle care was a valuable resource for us in validating the future strategy for FEWE as a brand. It has been of particular value with retailers and investors, both of which are new to this category, but are key to its success and growth."
- Rebekah Hall, CEO South West Brands
“From its expedited growth figures to weighty funding and cross-industry products, FemTech isn’t a subject reserved for the female-identifying among us. And such flourishing genres need innovators like Ultra Violet Futures to help lead the way and guide brands on the path towards meaningful innovation.”
— Beauty Matter
"The industry observations in The Future of Cycle Care 2022 report were spot on and helped us to validate our product vision. The report shares not only trends, innovation, new technologies but also most importantly the consumer perspectives & needs. We were able to use the well articulated market insights for investor presentations.
Ultra Violet Futures are the FemTech specialist to work with."
- Daniella Peri, CEO & Founder Yoppie
“In The Future of Cycle Care 2022, the FemTech trend forecasting agency predicted that cycle self-care would continue to gain traction across the wellbeing sector, with cyclical innovations set to become commonplace everywhere from beauty shelves to restaurant menus.”
— Welltodo Global